Are hipster beards over? (Do only hipsters spend their time worrying if things are “over?”) A recent study by the University of New South Wales in Australia determined that the more men out there sporting beards, the less women find them attractive. Bummer! But before you shave off that beard that you’ve been growing since last Movember, maybe it’s just a matter of making your beard better than your hairy competition. Enter Beard Balm: Handcrafted in Detroit (these words alone are a hipster lightning rod these days), Beard Balm is a leave-in conditioner made from all-natural ingredients that include beeswax, lanolin (that’s sheep sweat), and grapeseed, coconut, eucalyptus, lemon, and geranium oils. As to whether beards are inherently attractive or unattractive, we think it grows on you. Find out more at beardbalm.us.