Bad joke on food truck menu gets TV takedown

Talk about a tempest in a teapot … or in this case an espresso cup: A food truck owner offended somebody with a joke. Seriously. It's on the news.

Turns out the owner of Dago Joe's, a food truck that seems to specialize in gentle wife jokes on the menu, went too far. He described the mozzarella sticks as "not just breaded, but battered, like your wife."

Like many of the jokes on his menu, it's not very funny, and it's certainly the joke that's in the poorest taste. But a local TV affiliate smelled a story and posted the tale and what appears to be the tape of a quickie interview. That's where you'll see Ronnie Dahl muscling in on the owner of the food truck, interrogating the owner in the sort of cheerless tone that should be reserved for bankers, politicians, and alcoholic bus drivers. Obviously to show that this is not funny and unacceptable. She even asks who the "idiot" is who came up with the gag.

Too bad somebody already got to the guy first. And worse still that he seems to be a good-natured goof who got the message right away and crossed out the gag. It would have been much better for the story if it were Vic Tayback barking, "No more questions!" Nope, instead Dago Joe is some do-it-yourself businessman who knows more about spaghetti than Steinem, and definitely needs a talented punch-up writer. He's not there to organize a Men's Rights Conference.

The whole bit seems to aim for a story that really isn't there. It's not a bad joke about mozz sticks. It's an "odd menu description." The media was alerted by an "offended potential customer" — christ, isn't everyone a potential customer? It isn't enough to show how idiotic the joke is, we have to hammer home that the guy happens to be alienating the very people he wants to sell to?

Abuse against women is nothing to laugh about. Even showing women intimidating behavior is wrong. But the guy seems to have learned his lesson pretty gracefully. Is this a story?

About The Author

Michael Jackman

Born in 1969 at Mount Carmel hospital in Detroit, Jackman grew up just 100 yards from the Detroit city line in east Dearborn. Jackman has attended New York University, the School of Visual Arts, Northwestern University and Wayne State University, though he never got a degree. He has worked as a bar back, busboy,...
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