And how is this happening? Well, Snapchat of course.
Khaled — who joined the Formation Tour back in April — has been surprising lucky fans with tickets for the past couple weeks now, and according to a press release, the social media messiah was supposed to announce to his millions Snapchat followers on Friday that Detroit was the next city to receive the next delivery.
So far, this hasn't happened as far as we can tell. Or maybe it happened and we missed it because DJ Khaled posts more snaps than a teenage girl.
Either way, here's how you can win:
1.) Place an order on Zappos.com and send a direct message to @Zappos on Snapchat before 11 a.m. ET on Monday, 6/13
2.) Email email@example.com with subject line “DJ Khaled Sweeps Entry"
If you're not already following DJ Khaled on Snapchat, he's @DJKhaled305.
In what could be considered the holy grail of marketing campaigns, DJ Khaled is teaming
up with online shoe retailer Zappos.com to give away two tickets to the sold-out Beyoncé Formation Tour stop at Ford Field on Tuesday.